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Measured against your actual revenue, not platform-reported numbers
Digital Marketing
Because we keep your books, we can tie acquisition cost to revenue actually recorded in your accounts — not to conversion figures a platform reports about itself. That is the difference between a campaign that looks successful and one we know was profitable.
Marketing Strategy
Before a single riyal goes to advertising, we establish which customer is worth pursuing, what they are worth, and what you can pay to acquire them without losing money. The plan we hand over carries those figures explicitly, so every campaign after it can be judged against a standard agreed in advance.
Social Media Management
A consistent presence on the platforms your customers are actually on, not on every platform that exists. We handle planning, publishing, and replies to messages and comments within an agreed response time — because an account that leaves a customer's question unanswered is worse than no account at all.
Paid Advertising
Campaign management across search and social, on a budget reviewed weekly and allocated by performance rather than by the original plan. We stop what is not working early, redirect spend to what is, and record the reason for every change so the same test is not repeated six months later.
Search Engine Optimisation
Advertising stops the moment you stop paying; search presence compounds. We address technical structure and site speed first, then build the content that answers what your customers are actually searching for in Arabic and English — the same content AI assistants have begun citing from.
Content Production
Copy, design and video produced against a published calendar, in the brand voice fixed in your guidelines. Content produced without a calendar stops after two months — that is the problem we solve before we solve the quality one.
Email and Messaging
Your customer list is the one channel you actually own and that no platform can change the rules on. We build automated sequences that run after a purchase, after an abandoned cart and ahead of a renewal, and measure them by the revenue they produced rather than by open rate.
Lead Generation
For companies selling to companies, the number that matters is closed deals, not submitted forms. We build the intake, qualification and follow-up path inside a CRM, which makes it visible where a lead stalls — and it is usually in the follow-up, not in the advertising.
Our approach
Most marketing reporting measures what the platform can see: impressions, clicks, and conversions the platform counts about itself. The number that matters is not there — it is in your books. Because we keep the accounts and issue the invoices, we can set acquisition cost beside the revenue a customer actually recorded, and tell you which channel earned its keep and which one simply spent a budget.
How we work
Strategy
We start from your margin and the lifetime value of a customer, not from an advertising budget. Those two figures decide what you can afford to pay to acquire one customer — everything after them is detail.
Execution
Campaigns, content and landing pages managed weekly rather than monthly, because a channel that is only reviewed once a month spends the budget before you find out.
Measurement
One report that puts the platform figures and your ledger figures side by side, and ends in a decision: stop it, scale it, or run it again.
What We Offer
Deliverables
- A marketing plan with measurable targets
- Performance reporting tied to the accounting figures
- Publish-ready content and design
Why this service?
Marketing results you can verify in your own books, not only in an ad dashboard.